Merging Practices
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Benefits for You and Your Clients BY LLOYD R. MANNING
ost of the massage and bodywork profession is an uncoordinated patchwork of one- and two-person practices, each doing his or her own thing and each trying to capture a fair share of the existing market. While effective for many, this way of doing business is not always economical and can even be a waste of talent and resources. In today's economy, these solo practitioners might consider adopting a more modern model, such as merging with one or more competitors. Although there are some drawbacks to this arrangement, merging practices is one way to beat the odds in tough economic times.
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