Massage & Bodywork

JULY | AUGUST 2016

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visit abmp.com or a couple sessions with a personal trainer. Overscheduled? Treat yourself to a retreat, a spa day, or a good ol' one- hour massage. The idea here is to help you improve at something, not simply indulge. But once you identify that something and address it, then you may get a Cinnabon. 3. INTEGRATE A TECHNIQUE OF THE WEEK KC: Challenge yourself to learn one new technique to use in each of your sessions this week. If you have an hour, visit the ABMP Education Center and watch one of more than 100 webinars from leaders in the field. Only have five minutes? Visit ABMP's YouTube channel (www.youtube.com/user/ ABMPmassage/videos) for short technique videos. 4. BECOME A DATA SCIENTIST LS: Even though "data scientist" is now the hottest job out there, we're not suggesting you change careers. Actually, we're suggesting you nose around your booking records. What do you know about your clients? When was their last session? Do they have any brothers, sisters, spouses? Dig in to your client database details and construct a plan to maximize your session time from it. And you don't have to be a computer whiz to do this, either. 5. CONNECT WITH COLLEAGUES KC: Non-bodyworkers always think our jobs are so social; we get to see people all day! But the adjective many therapists use to describe their private practice is isolating. We crave interaction with colleagues to share and help each other brainstorm new ideas and solve problems. Plan a colleague catch- up in the next few weeks. Set a consistent time to meet—breakfast the first Friday of every month—so these inspiring get- togethers don't get lost in the shuffle of busy schedules. 6. BRAND YOURSELF LS: No, not with a cattle iron. Do you have a professional persona? How do your clients, and potential clients, perceive you? Do you have professional marketing materials that set a certain image? Take 30 minutes to think about how you want to be perceived. Once you've done that, put a plan in place that results in a stronger professional perception of The Brand of You. 7. FIND A NEW MIDDAY PICK-ME-UP KC: On work days, we tend to think of our phones and tablets as business tools, using them for online bookings, client communication, and credit card payments. Tap into the more inspiring benefits of technology and turn your tablet into a self- care resource. Download meditation, yoga, and stretching apps to use between sessions and at the beginning and end of your day. Find the tech teacher who's right for you with a quick search in your app store.

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