Massage & Bodywork

JULY | AUGUST 2016

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C h e c k o u t A B M P 's l a t e s t n e w s a n d b l o g p o s t s . Av a i l a b l e a t w w w. a b m p . c o m . 93 Jeff Lutz, owner of The Pain Treatment & Wellness Center in Greensburg, Pennsylvania, and a practicing MT for nearly 14 years, agrees that seeking out knowledgeable business professionals as allies is an essential step toward career and business longevity. "It's important to have a firm grasp on the books and the taxes from the very start of the business. A CPA, preferably one who works with other MTs, is invaluable." Keep in mind that by granting your stamp of approval to the MTs who work within your business, you are potentially risking your practice's reputation. Any employees or contractors you hire must be licensed professionals you trust implicitly, because their mistakes or mistreatment of clients will reflect on your own professional reputation. One expensive (and potentially irreparable) incident of damage to your reputation will make any profits you may have earned seem like meaningless pocket change. If you're not interested in having other massage professionals work under your supervision, you can still diversify your income by subleasing some of your space to trusted colleagues. Whether you own or rent your office space, if you have a room that is not being utilized fully, renting that room to another health and wellness practitioner can not only ease the burden of your monthly lease or mortgage payment, it can also potentially contribute to a symbiotic collaboration between like-minded professionals. To Infinity and Beyond! We've all known massage professionals whose careers just seem to "keep on keepin' on." While it may seem easy to chalk up such phenomena to random chance, it's no accident that these folks' professional journeys have endured and flourished throughout the years. They have likely thought long and hard about how to nurture their careers and have probably embraced some of the aforementioned creative strategies in order to guarantee the greatest degree of career durability possible. Following their lead and emulating these tactics can help you forge and follow a long, fruitful professional path to its fullest potential. Susan Epperly works with her MT husband, Shane, in their East Austin Clinical Massage Therapy Practice, Tiger Lily Studios. In addition to contributing her massage comic, A Touch of Humor, to ABMP's Blog at www.abmp.com, Susan and Shane (both massage instructors) also create a variety of educational products in both digital and physical formats (ebooks, audio books, videos, and more) for their fellow wellness practitioners. These products are available for purchase on their website, www.tigerlilystudios.com. W H Y C H O O S E S I G H T U N E S M O N T H LY M U S I C F O R M Ts? REASON #3 It's a good D.E.A.L.! Regular price $9.99/month. Try for 99 cents for 2 weeks. Save more if you're ABMP Certifi ed ($5.99 vs $9.99) • Each month:10 hrs music • NO ads ever • Super affordable • Royalty free • Just press "Play" www.sightunes.com 914-312-1686 TM Subscribe today! It's not a lot and you'll save big if you're ABMP Certifi ed

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