Massage & Bodywork

September/October 2010

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Page 14 of 131

what's on the web BY LARA EVANS BRACCIANTE ABMP'S NEW WEBSITE BUILDER Publish Your Website in Just Minutes Attracting new clients requires a Web presence. Even if your primary marketing tool is word of mouth, people who receive a recommendation may want to check you out before they book an appointment. That's why having an online presence is key, and ABMP is making that as easy as possible. ABMP'S WEB BUILDER ABMP was the fi rst professional massage association to give its members free website building tools and hosting. And now we've made it even better. With a new set of user-friendly tools and pre-loaded content, publishing a website has never been easier. Select your web address. We host your website completely free of charge. Choose your own name and select a domain (www.yourname. or www.yourname If you'd prefer a different domain name, you can set that up through a domain service and still use our website building tools. Choose your template and color scheme. Select your website design from several professional options. Each template includes an optional call-out box in which you can include a special offer, quote, or customized message. Pick your pages. We provide a road map for your website, indexing 11 main pages—any of which you can publish, continue to work on, or delete. This way you know exactly how to build your site. Use our pre-loaded content or add your own. We provide content for pages like "The Benefi ts of Massage" and "Frequently Asked Questions." On more personal pages, like the "About the Practitioner" page, you'll see content suggestions, such as "Add name and credentials, training, practice philosophy," so that you never have to wonder what content should be on your site. Add as many pages as you need. And unlike other associations and services that cap your space and continually try to upsell the service, ABMP offers unlimited pages at no charge. It's free, it's easy, and its available to ABMP members exclusively. Get started today. information services for Associated Bodywork & Massage Professionals. Contact her at Lara Evans Bracciante is director of connect with your colleagues on 13

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