Issue link: https://www.massageandbodyworkdigital.com/i/68178
them a second time right before the holidays. A lot of times sending them something toward the end of October or early November, letting them know about gift certificates or packages for Christmas will boost your business. It's also good to send something before the spring holidays, like Mother's Day." Such in-house marketing is proven to be extremely cost-effective, says Ken Cassidy, president and owner of Kassidy's Management Consulting of Long Beach, California. "Birthdays, anniversaries, new client referrals, any type of marketing at all, especially done electronically, can reduce your marketing costs down to almost zero and has greater impact and effectiveness," he says. "Make sure to send out thank-you cards to every new client that walks into your salon. To do this, you have to keep your database current, but you need to do that anyway." 5. THINK WEDDINGS Befriending a wedding planner could provide a lucrative source of income. "Massage makes a great gift for bridesmaids," Diane notes. "Everybody in the wedding party is so stressed out they can't see straight. If the wedding planner can set up massages for the entire wedding party as part of the service, the wedding planner actually pays the therapist. This may require taking on a partner [massage therapist], because if it's a huge wedding party, one person can't do it all. This is an avenue most people don't explore." 6. LOOK INTO COMPANY NEWSLETTERS Targeted publications are inexpensive to advertise in and offer tightly focused markets. "You already know who you're talking to," Ryan says. "We have farm supply stores that do a newsletter. You might buy an ad offering neck and shoulder massage for people visit massageandbodywork.com to access your digital magazine 91 connect with your colleagues on massageprofessionals.com OPEN FOR BUSINESS RESS BUSTER EXTRAORDINAIRE