Shoestring Marketing
7 Simple Tips BY WILLIAM J. LYNOTT I
n uncertain times, it's only natural to pull in your horns and take shelter until things look more promising. But that's exactly the wrong thing to do. There are plenty of clients out there. Your job is to ratchet up your marketing efforts while your competitors are slacking off. When the smoke clears, you'll be stronger than ever, and the competition will be wondering what happened. Following are seven ways to build your practice on a tight or nonexistent marketing budget.
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