Issue link: https://www.massageandbodyworkdigital.com/i/68173
what's inside? MARCH/APRIL 2010 34 COLUMNS 20 BUSINESS SIDE WIN THE TAX GAME By Laura Allen MASSAGE FRANCHISES Controversial and successful, massage franchises are making their impact across the United States. Read how this business phenomenon is raising eyebrows and opening doors for clients and therapists. BY KARRIE OSBORN 26 TALK ABOUT TOUCH TALK ABOUT TALKING With Mary Kathleen Rose and Mary Ann Foster 82 TABLE LESSONS WHAT JUST HAPPENED HERE? By Douglas Nelson 85 FUNCTIONAL ANATOMY TIBIALIS POSTERIOR By Christy Cael 90 ESSENTIAL SKILLS ADDUCTOR MUSCLE-TENDON INJURIES By Ben E. Benjamin 96 PATHOLOGY PERSPECTIVES FATTY LIVER DISEASE By Ruth Werner 102 BODY AWARENESS SELF-CARE MECHANICS By Barb Frye 104 ETHICS AND ETIQUETTE MAINTAIN BOUNDARIES By Terrie Yardley-Nohr 108 MYOFASCIAL TECHNIQUES WHIPLASH, PART 1 By Til Luchau 116 SOMATIC RESEARCH LEVELS OF EVIDENCE By Diana Thompson 127 PRACTITIONER PARABLES MUSCLE MAN & BONE BOY By Robert Chute DEPARTMENTS 8 EDITOR'S NOTE 10 CONTRIBUTORS 13 WHAT'S ON THE WEB 14 READER FORUM 16 NEWS NOTES 19 HAPPENINGS 28 'ROUND THE TABLE 32 FINGERTIPS FOR THE CLIENT 78 TEN FOR TODAY: HAND TOOLS 88 NEW PRODUCTS 122 EDUCATION RESOURCE LISTING 124 CLASSIFIEDS 124 DISPLAY SHOWCASE 126 AD INDEX