Massage & Bodywork

March/April 2010

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Page 35 of 131

Massage Franchises The Impact on the Profession BY KARRIE OSBORN W 34 massage & bodywork march/april 2010 hen massage franchise businesses fi rst arrived in the United States, some independent practitioners feared retail massage would put them out of business, force them to lower their prices to compete, and hurt the profession as a whole. Today, however, experts say massage franchises have come to fi ll crucial roles within the profession. Even as complaints of low wages and under-skilled therapists linger, others herald the fact that franchise businesses make massage accessible in a way it's never been, and provide much-needed job opportunities at the same time.

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