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what's inside? NOVEMBER/DECEMBER 2009 36 COLUMNS 18 BUSINESS SIDE THE BUSINESS PLAN By Laura Allen IS SWEDISH MASSAGE DEAD? And, if so, who killed it? When this author and educator decided to put the nation's most fundamental modality under her microscope, she learned it's all but disappeared from its purest form. BY ANNE WILLIAMS 28 TALK ABOUT TOUCH OWNING YOUR ENERGY With Mary Kathleen Rose and Mary Ann Foster 92 TABLE LESSONS THE BALLERINA AND THE FOOTBALL PLAYER By Douglas Nelson 95 FUNCTIONAL ANATOMY THE PSOAS By Christy Cael 100 ESSENTIAL SKILLS ACTIVE ISOLATED STRETCHING, PART 1 By Ben E. Benjamin with Jeffrey P. Haggquist 106 PATHOLOGY PERSPECTIVES CREST SYNDROME By Ruth Werner 114 HEART OF BODYWORK TRADES AND BARTERS By Nina McIntosh 118 MYOFASCIAL TECHNIQUES FROZEN SHOULDER, PART 1 By Til Luchau 122 SOMATIC RESEARCH A MAP OF SCIENTIFIC ACTIVITY By Ravensara S. Travillian 136 PRACTITIONER PARABLES FIND THE SACRED IN YOUR WORK By Robert Chute DEPARTMENTS 8 EDITOR'S NOTE 10 CONTRIBUTORS 12 READER FORUM 14 NEWS NOTES 17 HAPPENINGS 30 'ROUND THE TABLE 34 FINGERTIPS FOR THE CLIENT 88 TEN FOR TODAY: CEUs 98 NEW PRODUCTS 129 SPOTLIGHT ON EDUCATION: BILL AND MICHELE MORGAN 131 EDUCATION RESOURCE LISTING 132 CLASSIFIEDS 132 DISPLAY SHOWCASE 135 AD INDEX