Seated Solution
The Ideal Niche Service BY LOREN BLOWERS
W
hether your practice is fl ourishing or fl oundering or if you're just starting out, I have good news and profi table suggestions for your business. There is one area of consumerism still holding its own in this unsteady economy: demand for the affordably priced item that is of acceptable quality, offering maximum gratifi cation. Sales of affordable, enjoyable items, such as books and gourmet coffee drinks, are in this category. In our fi eld, the ideal niche service is seated massage.
