Massage & Bodywork

July/August 2009

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42 MARKETING YOUR PRACTICE Whether you're just starting out or you're stepping up your game, here are 10 low-cost approaches to help get you into the black. BY ROBERT CHUTE 50 ARE YOU COVERED? Liability coverage is crucial. If you think you're immune from a lawsuit, think again. And, if you have insurance, how much do you know about your policy? BY KARRIE OSBORN 56 SEATED SOLUTION Back to basics can make the difference between feast and famine in your practice. Learn from an expert how chair massage can fortify your bottom line. BY LOREN BLOWERS 64 GOT BABY? Practitioners expecting a child face unique challenges adjusting to their changing bodies. This MT and mother of three shares her wisdom on practicing while pregnant. BY ANGELA ENGLAND DON'T BE CHICKEN MASSAGE TRY 72 REVISITING THE CORE Today's stressed-out clients may benefit from a return to abdominal massage. An author and educator discusses its specific applications in soothing tension and emotions. BY MARYBETTS SINCLAIR THANK YOU TO THE SOCIETY OF NATIONAL ASSOCIATION PUBLICATIONS FOR AWARDING ABMP THE SILVER AWARD FOR GENERAL OVERALL EXCELLENCE OF EDITORIAL PRODUCTS FOR THE SECOND YEAR IN A ROW.

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