Massage & Bodywork

July/August 2009

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Page 43 of 131

Marketing Your Practice 10 Low-Cost Ways BY ROBERT CHUTE E ntrepreneurial spirit is one essential element for success many massage therapists ignore. They think they should be beyond thinking about their practices as businesses. They think excellent hands-on skills are enough. They're not. No matter where you start, you need to take a business-like approach to business problems. Hope is not a strategy. Whether you're just starting out or are unsure how to market yourself, the marketing approaches here can be done on the proverbial shoestring. 42 massage & bodywork july/august 2009

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