Issue link: https://www.massageandbodyworkdigital.com/i/665755
18 m a s s a g e & b o d y w o r k m a y / j u n e 2 0 1 6 TELL ME … If you are lucky enough to choose your clientele, you likely pick those who make you happy, inspire you, and rekindle the inner fire and passion you hold for your craft. Do you have a preference? Or do you accept all clients with pleasure? You may have heard this interesting theory: you are the average of the five people you spend most of your time with. Think of the five clients you see most often. Are you happy to be grouped with them, or do you resist the idea? You may not always be in a position to fire a client or work exclusively with a certain population, but word of mouth and referral incentives can certainly drive people from similar groups through your open door. The pull toward a specific clientele can exist for many reasons; perhaps a particular population calls to you, inspires you, or helps you grow as a massage therapist. Do you prefer to work with certain clients (specific needs, prenatal, age, etc.)? Why? By Tara Doyle ABMP Social Media and Marketing Coordinator | tara@abmp.com