Massage & Bodywork

MARCH | APRIL 2016

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22 m a s s a g e & b o d y w o r k m a r c h / a p r i l 2 0 1 6 best practices BUSINESS SIDE Test Your Practice IQ, Part 2 By Les Sweeney, BCTMB, and Kristin Coverly, LMT LES SWEENEY: Back at the University of Virginia in the mid- to late 1980s, there was an English professor named E. D. Hirsch. At this point, you are expecting to read an interesting anecdote about how he was my favorite professor, or how I took an inspiring and fascinating class from him. Alas, you're reading the wrong columnist. Wasn't part of my portfolio as an undergrad. Great party where we all watched things thrown off a roof? Yes, but those stories don't lend themselves to a business column, or polite company, for that matter. Anyway, back to Professor Hirsch. He hit a period of fame thanks to a book titled Cultural Literacy: What Every American Needs to Know (Vintage, 1988) and established the Core Knowledge Foundation in 1986, which created a detailed outline of content and skills that should be taught from preschool through eighth grade. An appendix to Cultural Literacy included 5,000 subjects and concepts Hirsch felt every American should know. I wish I had taken a class from him. What does this have to do with a business column? Well, by now, if you have spent the past several years with us, you realize that we, like many good comedians, believe in the concept of repetition, Quiz time! How strong is your practice's foundation? Test how well you're performing these core successful-practice essentials. No cheating! (If you missed our first Practice IQ quiz, be sure to check out the July/August 2014 issue of Massage & Bodywork, page 28, in our digital edition archives at www. massageandbodyworkdigital.com.)

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