Massage & Bodywork

JANUARY | FEBRUARY 2016

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DS 3 Different Strokes is published by Associated Bodywork & Massage Professionals 800-458-2267 expectmore@abmp.com ABMP.com Karrie Osborn, editor, karrie@abmp.com James Sutherlin, senior graphic designer, james@abmp.com Jean Robinson, government relations director, jean@abmp.com BEST ADVICE In addition to rental rates, length of lease, and watching out for hidden costs, ABMP's BizFit expert Kristin Coverly offers these words of wisdom when looking for new office space: • Find out if you have control of the temperature in your space, and if your building's heating and air conditioning operates on the weekends. • Visit the office space during the times of day you would be working there. What's the noise level like during your hours of operation? Do you hear loud office neighbors in the day? Will your evening clients hear the cleaning crew? • Take a look around. What businesses operate in adjacent buildings? A fire station or a car repair shop might not lend itself to your tranquil environment. • Ask the landlord if the building's outside doors automatically lock at a certain time, and will that affect your late appointments? ABMP BizFit Tip Client Rebooking Made Easy Want clients to rebook? Then ask. Before your client leaves your office, and while she is still basking in the glow of the amazing massage or bodywork you've just delivered, ask if she would like to schedule her next appointment. It's really that easy. If she doesn't know her schedule, you can suggest a few appointment times to consider, offer to send her an email or text reminder, or suggest you give her a call once she's had a chance to check the calendar. Don't be discouraged if she can't rebook at that moment, but don't let the opportunity slip away, either. Some therapists claim that implementing this practice has increased business twofold. Want more client rebooking tips? Log in to www.abmp.com and check out the "Booking Repeat Business Toolkit" under "Marketing Center." What to Look for When Leasing Office Space Check out our sister publication's new look ASCP What started out as a newsletter supplement to Massage & Bodywork back in 2004 has grown into an award- winning magazine for estheticians and skin care therapists. ASCP Skin Deep is the flagship publication of ABMP's sister association—Associated Skin Care Professionals. Visit its digital edition archives (www.ascpskindeepdigital.com) to see what your skin care colleagues are reading. And while you're at it, check out the January/February 2016 issue to see the result of ASCP Skin Deep's recent makeover. Better yet, share it with a friend!

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