Massage & Bodywork

NOVEMBER | DECEMBER 2015

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DS 3 Different Strokes is published by Associated Bodywork & Massage Professionals 800-458-2267 expectmore@abmp.com ABMP.com Karrie Osborn, editor, karrie@abmp.com James Sutherlin, senior graphic designer, james@abmp.com Jean Robinson, government relations director, jean@abmp.com BEST ADVICE Do you have all your holiday business plans in place? Now is the time to gear up for your November and December gift certifi cate sales. Did you know that approximately two-thirds of US consumers spent more than $31 billion on gift cards during the 2014 holiday season, with many of those sales taking place between December 20–25? Are you ready to meet those holiday demands? Will you be selling paper gift certifi cates, gift cards, or both? Will customers be able to purchase these online? ABMP partners with TheGiftCardCafe.com to bring you options for instant gift card sales. Log in to your member page and look under "Member Discounts" for all the details. ABMP BizFit Tip Check Out This Webinar: "Yes, You Can Market Your Practice! Essential Marketing Skills Made Easy." In this free webinar, let ABMP's Manager of Professional Development Kristin Coverly walk you through some grassroots marketing strategies to bring clients in the door. She'll show you how to create a strong marketing message to let people know who you are and get those target clients to seek you out. You can even earn one CE after taking and passing a short quiz. Find this fun webinar and more in ABMP's Education Center at www.abmp.com. Gearing Up for Gifting Newest Ebook Debuts for ABMP Certifi ed Members Get Connected: Let Technology Improve Your Practice, the fourth offering in our Certifi ed member ebook series, is ready to download. This Certifi ed-only member benefi t is fi lled with great tips and advice on making technology work for you. Certifi ed members can log in and fi nd the ebook under "Certifi ed Central." Interested in becoming a Certifi ed member? Visit www.abmp.com/practitioners/certifi ed-central to learn more. Be sure to check the gift certifi cate and gift card laws in your state. For a general overview of these laws, visit www.ncsl.org.

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