Issue link: https://www.massageandbodyworkdigital.com/i/530196
F r e e S O A P n o t e s w i t h M a s s a g e B o o k f o r A B M P m e m b e r s : a b m p . u s / M a s s a g e b o o k 85 product line or learn a new modality. Provide a thank-you reward or incentive when they complete the survey, to be used before the end of your slow summer period, of course. Get People In the Door If you are truly sitting around with nothing to do, be proactive and invite some new potential clients or referral sources in for an opportunity to give you a try. One of the most valuable assets you can utilize is the pool of people you know (PYK), and who already know you. This group is made up of your friends, family, social acquaintances, classmates, and past work colleagues. It includes people you already socialize with at school, church, and other groups, as well as those you do business with. Begin by sending an announcement to everyone on your PYK list explaining what you offer and the related benefi ts, as well as an invitation and incentive to try out your services. This incentive could be a complimentary consultation, a free upgrade, or special pricing for new clients. The goal is to get your PYK list to try your services for the fi rst time—especially those who are potentially ideal clients or who can be a strong referral source for other future ideal clients. Whether you offer people a complementary service or simply a few dollars off is up to you. You must feel good about the offer to make it successful. Ideas for PYK • Visit your bank, accountant, fl orist, or anyone you do business with regularly, taking with you some coupons for your business. Tell them you wanted to say thank you for all they do for you and that you'd love to see them and their staff members sometime. You'll create goodwill and buzz by showing your appreciation for them. • Take time to follow up with people who have previously expressed interest in doing business with you, in cross- promoting, or even in buying a gift certifi cate. Let them know you have an open appointment, a special, or an idea for working together, even if the last time you followed up they weren't ready to move forward. • Go through past emails, old phone messages, and retired appointment books to rediscover people you haven't seen in a while and need to reconnect with. You may be surprised at the hidden opportunities you can collect on now. Felicia Brown is the author of Free & Easy Ways to Promote Your Massage, Spa & Wellness Business (Createspace, 2013) and owner of A to Zen Massage wellness spa in Greensboro, North Carolina. She is passionate about inspiring others and provides marketing coaching to spa and wellness professionals through Spalutions. For more information, visit www.spalutions.com. I Tips for a Successful Promotion • Have a goal for every promotion. • Know your ideal or target demographic. • Know what level of discount or incentive you can afford to give. • Don't expect Facebook or email alone to bring in the bucks. Use multiple methods of communication to share your offer or promotion. SPECIAL OFFER FOR READERS Free Online Resources—Go to www.EveryTouchMarketing.com and order the instant download of ETM Resources for Volume 1, which includes all worksheets from my book Free & Easy Ways to Promote Your Massage, Spa & Wellness Business: Volume 1. Use the code VOLUME1 to get them free.