Issue link: https://www.massageandbodyworkdigital.com/i/530196
F r e e S O A P n o t e s w i t h M a s s a g e B o o k f o r A B M P m e m b e r s : a b m p . u s / M a s s a g e b o o k 37 out of my life, as opposed to actually enhancing it. For a sensitive person, social media can be on par with the 24/7 news cycle. I learned long ago that I need to be careful about how much mainstream media I allow into my life. Only now is it occurring to me that I need to be just as careful about social media. MAKE IT WORK FOR YOU I know social media works for some people. Younger people tend to be more comfortable in their online skin because they've been wearing it most of their lives. But I think for some people, social media needs to be considered just as invasive and unbalancing as the mainstream media. Many people who work for themselves, massage therapists and bodyworkers included, feel like they need to use social media for the marketing tool that it is. Before social media and email, if you wanted your community to hear from you regularly, you had to spend either a lot of time or money. Print advertising, bulk mailings, and in-person networking is what it took to spread your message. With social media, all you have to do is type out a thought and your name, business, and message is instantly on display for every one of your connections. But how do you know what to post? And for whom are you posting? Most bodyworkers who utilize Facebook find it helpful to have a separate page for their practice and then a personal page for family and friends. Just remember that what you post online can be visible to anyone, even if you're careful about your privacy settings. So make sure you're professional in all facets of your online life. I recently realized I could deactivate my Facebook account without deleting it. I'm giving myself a break to discover what I might actually miss. Here are some other ideas you can use if you think social media might be unbalancing for you: • Clean up your newsfeed. Hide people whose posts regularly bother you for any reason. • Create specific social media times in your schedule and stick to them. • Limit your time on social media by using software to schedule all your posts for the week at once and time them to go out later. • Take social media apps off your phone so you can only do it at your computer. When you feel things deeply, and chances are that if you are reading this you are a feeling genius, you must be careful about what you allow into your environment. Your sensitivity is one of your greatest gifts. I want to be clear that I am not saying that social media is totally useless and to get off of it completely. We are all individuals, and maybe social media is a big help in your life. I am simply suggesting that you check in honestly with yourself about how it makes you feel, and allow yourself the freedom to make the best decision for you and your practice. Jennie Hastings Stancu, LMT, is the author of The Inspired Massage Therapist (Massage Blossom Books, 2012). She lives in Portland, Maine, where she practices massage, yoga, and coaching with clients, and sings to herself for fun. Find out more at www.inspiredmassagetherapist.com. Struggling with social media? Not sure what to post? Use ABMP's free social media graphics to help you post when you don't know what to say. We have a whole library of graphics you can share with clients. Go to ABMP's Facebook page at www.facebook.com/ABMPpage and click on the "Free Marketing Graphics" photo album. When you feel things deeply, and chances are that if you are reading this you are a feeling genius, you must be careful about what you allow into your environment.