Massage & Bodywork

JULY | AUGUST 2015

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F r e e S O A P n o t e s w i t h M a s s a g e B o o k f o r A B M P m e m b e r s : a b m p . u s / M a s s a g e b o o k 21 LIKE A SYMPHONY "An older man who had never had a massage walked through my door. After the relaxing massage, he said it was like a symphony. I always remember that phrasing and appreciate it so much!" — EMMIE NORTON, WISCONSIN CELEBRITY CORNER OR MASSAGE CONDUCTOR "My most memorable fi rst-time client experience happened way back in 1978. I left Arizona and moved to Los Angeles to see if I could massage Mikhail Baryshnikov, who was going to dance there for three weeks with American Ballet Theater. What made that fi rst treatment with him special was that the Los Angeles Philharmonic was playing live on stage at the Los Angeles Music Center and Beethoven's "Piano Concerto #5" could be heard in Baryshnikov's dressing room. I fi nished his treatment when the concerto ended and while the applause was going on. I commented that I felt like I had just played the concerto, and Mikhail said, 'I know: I felt like I was [a] piano.'" —MITCH GRIES, CALIFORNIA FROM NONBELIEVER TO NEW CLIENT Changing false perceptions about a massage professional's physical appearance or the fi eld itself can be a powerful experience, one worth remembering. Massage therapists, particularly petite females, can face judgment that they are too small and weak to provide enough pressure. "I had an older man come in who was upset when he saw me and said I was too small to do any good on his back. After about 30 minutes into his massage, he started laughing and said, 'There were a couple of times I wanted to ask you to back the pressure off, but after the fuss I made I fi gured I deserved the pressure I got.' He became one of my regular clients after that," says Danielle Owen of Texas. New clients help build your client base and earn potential referrals. Use your ABMP resources to ensure their return and educate yourself about how to keep clients coming back through market outreach, updating your website, incentives, and fi nding your niche for success. First-time clients can bring a spectrum of experiences; know that you are not alone in navigating unfamiliar waters, and that your next great experience could be just around the corner, or in your case, knocking on the door. http://abmp.us/LinkedInMT Make sure you connect with us to get your voice heard in next issue's Tell Me … @ABMPmassage www.facebook.com/ABMPpage http://abmp.us/ABMPgplus @ABMPmassage www.massageprofessionals.com mp ❱❱❱

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