Massage & Bodywork

JULY | AUGUST 2015

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WHAT'S INSIDE? JULY/AUGUST 2015 FEATURES 56 82 "THESE 2 PROMOTIONS SAVED MY PRACTICE" Read how this practitioner learned successful franchise tactics and used them to recruit clients. By Felicia Brown 86 RELEASES FOR THE SHOULDER AND ARM Upper-body myofascial release calls for specialized skills. Here are some techniques for addressing shoulder and arm problems. By Michael J. Shea 95 A SIMPLE HELLO An estimated 81 million US adult consumers say they've never had a massage, but are open to the experience. What does this mean to you? By Karrie Osborn 119 YOU SHOWED US ... YOUR GIFT CERTIFICATES! Enjoy this issue's gluteal theme 56 GLUTES! Experts are concerned that the gluteal area has become "untouchable," affecting quality, full-body massage sessions. By Karrie Osborn 60 THE GLUTEAL DRAPE Take the worry out of working the gluteal area with these professional draping techniques. By Karrie Osborn 62 GLUTE ANATOMY Refresh your knowledge of the gluteus maximus, medius, and minimus muscles. 66 FORGOTTEN MUSCLES A "glute-free" session is a bad idea. Discover these techniques for working this area. By Art Riggs 74 MUSCLE ENERGY TECHNIQUES Unlock the answers of pain location and how it may not be an accurate indicator of where challenges truly are. By John Gibbons

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