Massage & Bodywork

MAY | JUNE 2015

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visit abmp.com Which brings me to my thesis: massage is one of the few professions where men do not enjoy an advantage in the marketplace. In many other fi elds, men historically have dominated, set the ground rules, and, in general, skewed things to their own advantage. (Don't believe me? Just ask women.) In massage, a higher percentage of males work in franchise clinics because (1) it is more diffi cult for males, on average, to establish and sustain an independent practice; and (2) working in a clinic provides a sense of security for males. These statements might seem a bit strong, but I'm just reporting the facts here. Surveys show that female clients, on average, prefer a female therapist; male clients also prefer a female therapist. So, who's left for us guys? When I was in massage school, the only slight I probably received because I was male was when we partnered up—I think early in my schooling the women preferred to pair up with each other rather than get stuck with "the guy" (until they realized what an awesome therapist I was, he says humbly). Now, this issue does not mean males cannot excel and have a successful career in massage and bodywork—actually the contrary. As I have told therapists for two decades, there is always room for one more good anything. The massage and bodywork profession is a mosaic—as evidenced by its name alone. Massage alone doesn't cover it; where or how you receive your bodywork can be varied and unique. That's what makes regulation so challenging: things aren't standard. And who delivers the work is what defi nes the work as well. Thinking about the qualities of a good massage therapist—or a successful practice—will help defi ne the ways that any therapist, male or female, can build a sustainable career. There are more than 3,000 male members of ABMP who have been in the fi eld for 10 years or more. There is no reason a male therapist can't be successful in this fi eld. But that doesn't mean it's easy (or will get easier). To that end, here are a few things to remember to make success a reality. Create an authentic image that projects who you are— and be consistent. The essence of massage is relaxation; a client has to trust you to serve their needs. Be confi dent, thoughtful, and respectful, while remaining true to your personality. Clients choose therapists because of their personality, not in spite of it. Tell your story; don't be afraid to show who you are. However, be mindful of your professionalism. There is plenty of negative publicity out there about male massage therapists who have taken liberties with (usually) female clients. Even joking references or innuendos are off-limits. Professional therapists must always maintain clear boundaries with their clients. Show your stronger (and softer) side. Take advantage of your uniqueness. Big strong guy? Bring those skills to the table (literally). Many clients like deep work, and your strength may set you apart. Massage is many things: clinical, invigorating, relaxing, spa-like, sporting, therapeutic. Show off your nurturing skills as well—allow your clients to feel safe, relaxed, and cared for. F r e e S O A P n o t e s w i t h M a s s a g e B o o k f o r A B M P m e m b e r s : a b m p . u s / M a s s a g e b o o k 23

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