Massage & Bodywork

MARCH | APRIL 2015

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F r e e m u s i c d o w n l o a d s f o r C e r t i f i e d m e m b e r s : w w w. a b m p . c o m / g o / c e r t i f i e d c e n t r a l 25 BUSINESS SIDE Vistaprint Custom Materials Vistaprint will design, print, and mail postcards for you. You can upload your own mailing list if you'd like to mail the marketing piece to current clients, or you can purchase a mailing list to market to potential clients in a geographic area. Select "Postcard Mailing Services" under the "Marketing Products" tab on www.vistaprint.com to learn more. CONTENT MARKETING LS: Massage and bodywork professionals have practiced content marketing for many years—with ABMP's help since 2001, when we started producing the client education magazine Body Sense for ABMP members. The idea behind content marketing is to use content and education to spur interest in a product or service. The good news regarding this strategy is you don't have to produce everything from scratch. From Body Sense to our newsletter generator, client brochures, and articles on www.massagetherapy.com, ABMP has done the work for you—you just need to spread the word. Educate your clients, and focus your effort on what you do well—don't highlight articles on refl exology if you don't practice it. Provide them information about things they can do, but be sure to bring it back to the importance of regular bodywork. Increased frequency is the goal here. AFFINITY MARKETING KC: Are you really resonating with "one is the loneliest number" these days? You don't have to go it alone! Give affi nity marketing a try and form mutually benefi cial partnerships with complementary businesses. Think of a Chase credit card that offers United Airlines miles or a coffee shop that sells bagels from the local bakery. Both businesses are trying to reach the same audience and work together to do that successfully. Affi nity marketing gives you the opportunity to get creative, think outside the box with partnership opportunities, and share some marketing responsibilities. Bonus: new relationships with other business owners often reenergize your enthusiasm for your own practice. Start by thinking of client groups you'd like to attract to your practice and then identify other businesses or groups that work with, or sell to, those potential clients. For example, if you want to work with runners, consider partnering with a local running club to offer a discounted rate for members of their club. Benefi t for you: the running club promotes your practice and you're introduced to potential new clients. Benefi t for the running club: the discounted rate on your services may incentivize members to renew their club membership. Start brainstorming! Why not offer chair massage in the waiting area of the hair salon next door? Or partner with an acupuncturist to give educational talks? There's a ridiculous number of opportunities right in your community. Mind blown? You're welcome. Hopefully your practice will never be the same again. Les Sweeney is ABMP's president and resident blogger. Contact him at les@abmp.com and read his blog on www.abmp.com. Kristin Coverly, kristin@abmp.com, is the manager of professional development at ABMP and teaches workshops for therapists and instructors across the country. Both are massage therapists with business degrees who care about you and your practice. Want more? Check out their ABMP BizFit video tips on www.abmptv.com.

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