Issue link: https://www.massageandbodyworkdigital.com/i/398416
F r e e m u s i c d o w n l o a d s f o r C e r t i f i e d m e m b e r s : w w w. a b m p . c o m / g o / c e r t i f i e d c e n t r a l 21 Do you mostly offer specialized treatments (e.g., oncology, pregnancy, or sports massage), do you cater to anyone who needs general bodywork, or do you do a combination of both? More Niche Ideas "I market to housekeepers, mechanics, and movers. They use their bodies all day, every day, and often have bad body mechanics." —ALBERTO VAZQUEZ, CALIFORNIA "Being the only bilingual therapist in the area where I live, I have the Hispanic population to myself. I have an ad in a local Spanish magazine, and I also write articles for them every couple of months." —DANIELA A. RICO, OREGON "I do corporate chair massage on offi ce workers. There is a high demand for it in the San Francisco Bay area and Silicon Valley, and I'm working full time." —DENISE MICHELS, CALIFORNIA "I market to the obese population. My goal is to enhance self-esteem and body awareness for people who are constantly shamed and bullied." —TRACEY WEAR, ARIZONA "I market to the obese population. My goal is to enhance self-esteem and body awareness for people who are constantly shamed and bullied." ❱❱❱ Did You Know? There are literally hundreds of distinct bodywork modalities out there, from A to Z—or abhyanga to Zen shiatsu! Learning a technique could be worth the investment if you fi nd a population you want to work with who would be best served by a particular modality. Discover more than 250 different modalities at www.massagetherapy.com/glossary, and fi nd classes near you on the ABMP Continuing Education Calendar at abmp.us/CEcalendar. ❱❱❱ Specialized treatments General bodywork Combination 7.5% 10% 82.5% ABMP Facebook Poll