Massage & Bodywork

September | October 2014

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I t p a y s t o b e A B M P C e r t i f i e d : w w w. a b m p . c o m / g o / c e r t i f i e d c e n t r a l 73 In her 443-page ebook, Designing the Perfect Massage Space, Susan Epperly, BA, LMT, LMTI, explains the basic concepts, principles, and theories of design, and shares her years of experience with designing functional massage environments. Her thriving private massage practice in Austin, Texas, is a testament to how your massage space can facilitate the cultivation of a strong brand identity and a successful wellness practice. Designing the Perfect Massage Space, the second book in Tiger Lily Studios' Your MBA (Massage Business Advocates) series, can be purchased via her website, www.tigerlilystudios.com. 6. In the same vein, be sure to have all your room measurements when you go shopping. Knowing the width of that wall space next to your treatment room door, the measurements of the available footprint for a chair, or the height of the shelves in your bookcase can help you make informed, dynamic decisions regarding purchases and prevent wasted time returning items that won't work in your space. 7. Be armed with a camera when you go shopping. Taking photos of pieces you like, even if you don't buy them right then and there, will provide inspiration and help you decide whether they'll really work for you. 8. Freecycle.org is a fantastic resource for thrifty decorators. This nonprofi t is dedicated to connecting people who own stuff they no longer want with people in the same local community who would love to have that stuff. It's like Craigslist, but everything is free! 9. Trading services for items you need is another economical way to outfi t your massage space. Put the word out to clients that you are in need of specifi c items and offer them a free massage, a discount, or an upgrade in exchange for their castoffs. Include this offer in your client email newsletter, or spread the word via cleverly designed fl yers. 10. Swap parties are a fun way to collect the items you need. Invite friends over and ask them to bring décor and houseware items they no longer want. Collect a bunch of your own belongings you are ready to purge, and enjoy a fun evening of swapping. Everyone is bound to go home with some new treasures and no money will have changed hands! You can even gather wish lists from everybody to send to all guests before the party. Art on a Dime Original art is another way to add charm and elegance to your massage offi ce. If you want to create your own original art, consider some frugal options. Discarded plywood, mis-tinted paint from the hardware store, the pages of castoff books and maps, fabric scraps, or even broken tiles can coalesce to create unique art pieces. Pinterest is a phenomenal resource for harvesting ideas and inspirations.

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