Massage & Bodywork

July | August 2014

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I t p a y s t o b e A B M P C e r t i f i e d : w w w. a b m p . c o m / g o / c e r t i f i e d c e n t r a l 23 ❱❱❱ Video Extra Les Sweeney and Kristin Coverly show you what an actual elevator speech might look like in this video from the ABMP YouTube channel. Check it out at http://abmp.us/MTelevatorspeech, or scan the QR code below. ❱❱❱ Did You Know? Every two years, ABMP commissions a consumer survey to get an idea of public attitudes toward the massage and bodywork profession. One of the questions asked is, "Why do you seek out massage therapy?" The answers give some great insight into what your clients want from a session: • 39% want relaxation and restoration • 37% want relief of pain or muscular soreness • 31% want stress relief • 12% want injury rehabilitation ( Note that these answers add up to more than 100% because survey respondents were asked to choose all reasons they sought massage therapy.) www.massagetherapy.com/media/metrics_massage_clients.php PREVENTION AND OVERALL HEALTH Just like we maintain our car or house, massage does the same for the body. It's routine maintenance so it doesn't quit on us. As much as we use our body, we need to take care of it twice as much. —CAMI HOSTETLER, WASHINGTON I would love to give you one of my cards so you can book a bodywork session with me. I can help you not only physically, but emotionally, mentally, and spiritually as well. Have a great day! —PAT WARD, ILLINOIS TREATMENT OF EXISTING CONDITIONS I specialize in the treatment of chronic muscle and joint pain using a variety of techniques such as deep- tissue massage, Thai yoga bodywork, and reflexology. When was the last time you received a massage? —VELVET MADRID, CALIFORNIA Excuse me, I noticed you rubbing your hip/hand/shoulder/ neck. I am a licensed massage therapist, certified in therapeutic massage techniques. I may be able to relieve your pain. —GARY ADDIS, MISSISSIPPI

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