Issue link: https://www.massageandbodyworkdigital.com/i/296580
Think of the time you spend resolving a client complaint as an investment in your future: you're showing why you are the best choice for clients who require the utmost in dependability as well as professional skill. Focus your marketing efforts on ways to promote this dependability to both clients and prospects. Rule #8: STAND OUT FROM THE CROWD America's most successful entrepreneurs, big or small, are those who have carefully developed an identity all their own. Your job is to evaluate your strengths and then combine them to form a unique identity—an identifiable image for you and your practice. Perhaps you've been practicing longer than your nearest competitors, or maybe you have a reputation for a high degree of professionalism. Whatever your strengths, you should write them all down, study them, and then determine how to market those strengths to separate yourself from your competitors—to motivate potential clients to seek you out, and make existing clients feel fortunate to have discovered you. Rule #9: RESPECT EMPLOYEES If you have one or more employees, they form the bedrock of your practice. While adequate wages are a fundamental requirement for employee satisfaction, money isn't the only motivation for most workers. Recognition for a job well done and respect for individual effort are important contributors to low employee turnover and high productivity, and take on even more importance when circumstances limit your ability to increase wages. Rule #10: GET TO KNOW YOUR BANKER Even if your practice is small, it's a good idea to develop a personal relationship with the manager at the bank where you do business. Discuss your financial picture honestly with the manager of your local branch. You'll get some good ideas and a favorable ear should you ever need a little financial help. To some massage professionals, a tight economy means going into hibernation. To others, it's a time to increase client loyalty, solidify market position, and attract new clients. Following these 10 rules of successful business operations will help you turn any time into good times. TEN RULES TO WORK BY William J. Lynott has an extensive background in management consulting, marketing, and finance. He's written more than 900 articles appearing in a wide range of consumer magazines, trade publications, and newspapers in 17 countries. Contact him at lynott@verizon.net. your source for online continuing education 9 CEs for $99 > Register Now! Watch NCBTMB-approved providers and earn CEs. View on broadcast date and on demand. All presenters NCBTMB approved. Tools for Touch approved for CEs in NY, TX, IL, NV, MS and other states. CE quizzes and certifi cates included in price. 800-619-1410 | www.toolsfortouch.com Forearm Dance Thai massage on table Thoracic Outlet Syndrome Deep Tissue Ortho Massage Thai Massage On Table Self-care Intro to Kinesio Taping BECOME ABMP CERTIFIED SAVE $10 NEXT WEBINARS MAY 13 JUNE 10 I t p a y s t o b e A B M P C e r t i f i e d : w w w. a b m p . c o m / g o / c e r t i f i e d c e n t r a l 99 Get to Know Your Banker!