Issue link: https://www.massageandbodyworkdigital.com/i/259468
By JoAnna Haugen When it comes to doling out the dough in life, some things are givens. Of course, the mortgage or rent payment, food for the table, and paying off debts take financial priority. People have a choice on how to spend what's left over, and massage therapists should hope that at least some of that money gets spent on their services. Creating a competitive edge for your business can help bring more of those dollars to your door. Massage clinics aren't necessarily competing with each other for the consumers' discretionary income—they're competing with any activity, service, or item that may be considered an extra expenditure after all the mandatory bills are paid. When compared to movie theaters, bowling alleys, clothing retailers, restaurants, and any number of other places people spend money, it may seem like a daunting task to find a way to become— and remain—top of mind. However, redefining massage services, tying that message into business basics, reaching out to the community, and fostering a climate that creates return clientele can make it much easier for massage therapists to claim a competitive edge in the marketplace.