Massage & Bodywork

March | April 2014

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Page 5 of 141

WHAT'S INSIDE? MARCH/APRIL 2014 WHAT'S YOUR EDGE? Creating a competitive edge for your business can help bring more discretionary dollars to your door. Educating clients about the importance of frequent bodywork is vital to them coming back. By JoAnna Haugen FEATURES 64 THE LANGUAGE OF HEALING Being aware of the language you use before, during, and after sessions will enhance your clients' healing results. By Terry Anne Wohl 72 FROM FALLING IN LOVE TO FALLING ASLEEP Use this article as a road map to avoid some professional land mines. By Charlotte Michael Versagi 82 YOUR PRACTICE & HIPAA How do professional ethics mesh with the government-mandated guidelines of the Health Insurance Portability and Accountability Act? By Cindy Iwlew and Erin Howk 90 EAST MEETS WEST The Yin Yang Touch technique is a way to effectively utilize the interaction of yin and yang energies in a therapeutic massage setting. By Samuel Wong ! LET'S SEE YOUR LOGO! 58 127

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