Massage & Bodywork

January | February 2014

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TEN FOR TODAY Take Your Practice to the Next Level with ABMP Member Benefits By Rebecca Jones 1. UPGRADE TO ABMP CERTIFIED MEMBERSHIP Associated Bodywork & Massage Professionals (ABMP) is the largest association in the profession. More than 80,000 massage and bodywork practitioners get successful practice resources at their fingertips and peace of mind knowing we've got you covered. While Professional membership only costs $199 per year and brings more than 50 benefits, from liability insurance to product discounts, it really makes sense to upgrade to Certified level if you're serious about getting the best value. Why? The added benefits include bigger discounts from some of the profession's key vendors; a quarterly music download; eBooks with free CE hours; and highlighted listings on the Massagetherapy.com referral service, where clients search for therapists. Certified membership costs just $30 more per year. Check out the benefits at www.abmp.com/go/certifiedcentral. 2. TAKE ADVANTAGE OF MARKETING MATERIALS Like the looks of this page? Did it draw you in and invite you to start reading? That's what having a good, professional designer working for you can do. Good designers work for every ABMP member. Members have free access to a range of attractive, customizable, eye-catching ads, brochures, newsletters, and other marketing materials. They come as predesigned templates into which you insert your own contact information. Add your own copy or use ours. Then, print your marketing piece yourself or take it to a printer, and it's ready to send to clients or distribute around town to promote your business—letting you focus on massage, not copy editing or layout. 3. ENJOY A FREE WEBSITE If you don't have a dynamic website, you're losing business. If the prospect of designing your own website—or paying thousands of dollars for someone else to design it and hundreds more to host it—leaves you cold, ABMP can help. Next amazing membership benefit: free use of the ABMP Website Builder. "We have the best website builder in the profession," says Lara Evans Bracciante, director of information services for ABMP. "Members can choose from dozens of templates and color schemes. It has unlimited pages and free hosting. We have suggested content. We call it 'choose and use' content. We can populate the pages for you and make suggestions about what to put on those pages. You can use it however you see fit and change the look and content of your site whenever you like." So far, nearly 20,000 ABMP members use the service and frequently rave about it, Bracciante says. It pays to be ABMP Certified: www.abmp.com/go/certifiedcentral 25

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