Massage & Bodywork

November/December 2013

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Page 63 of 141

Stars By Esther Pearson Carl McMillan, owner of Becoming Whole Wellness in Durham, North Carolina, knows the value of sharing client reviews online where potential customers can read them. How does he get these reviews? While many are left by happy customers eager to share their exceptional experience, most are gathered using a highly complex, top-secret strategy—he asks for them. See what benefits await you. 61

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