Massage & Bodywork

November/December 2013

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best practices BUSINESS SIDE | Q & ART | TABLE LESSONS | SAVVY SELF-CARE Get Connected, Part 2 Embracing Technology Isn't Scary; It's Business Savvy By Les Sweeney, NCTM, and Kristin Coverly, RMT KRISTIN COVERLY: Welcome to Part 2 of our column about how to embrace technology to help run and market your practice! Last issue, we talked about some of the ways therapists can use technology to manage and market their practices and communicate with clients. Les, now that everyone has aced their homework and created their own website, pumped up their Facebook presence, and started using their phone as a business tool, what's next? LES SWEENEY: Well, my first advice would be to take a nap. That's a lot of good work they've done! They need to be ready for the onslaught of clients. KC: Yes! Hopefully getting all those tech tools up and running will bring in more clients and help make their current clients happier. How about some post-nap ideas? 26 massage & bodywork november/december 2013 LS: Life is complicated these days, and figuring out the best way to reach your clients isn't easy. And you probably shouldn't rely on just one method, either. KC: True. The more avenues you use to connect with people and tell them who you are and what you have to offer, the more opportunities you create to bring new clients into your practice and encourage current clients to keep coming back. So what's another technology-based technique for communicating with and prospecting for new clients?

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