Massage & Bodywork

November/December 2013

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TELL ME … Why is Professionalism So Important? By Abram Herman ABMP Social Media Coordinator | abram@abmp.com LITTLE CHANGES = BIG DIVIDENDS TOP CHARACTERISTICS OF TODAY'S PROFESSIONAL ✓ Interpersonal Skills ✓ Work Ethic ✓ Appearance ✓ Communication Skills ✓ Time Management First impressions matter—a lot. The moment a new client finds out about you, she is immediately looking for clues as to what kind of business you run. She wants to be assured of a positive experience before she spends her hard-earned money, and the best way to ensure that, short of actually visiting you for a session, is to investigate the public face of your practice. Things like misspelled words and grammatical errors on your website or marketing materials, an unclean work space, and even your personal appearance all factor into her decision of whether or not to invest in your services. Paying proper attention to all of these little factors will pay big dividends when your appointment book fills up, as Kay Warren in North Carolina has found out: "I can't tell you the number of times I've gotten an appointment because I was the only one who called back when they asked for more information," she says. Though you may be an independent practitioner running a small to midsized business, and not a huge corporation with an army of public relations people, you can still take a lesson from the most successful companies in the country. Anna Diaz in California says, "I have a Fortune 500 customer service background that always kicks in." This is exactly the attitude needed in order to attain that level of success. Did You Know? ALTHOUGH THE MASSAGE PROFESSION IS STILL AFFECTED BY HAVING ITS NAME PIR ATED BY UNSAVORY AND ILLEGAL "MASSAGE PARLORS," THE GENER AL PUBLIC IS AWARE OF THE DIFFERENCE. IN ABMP'S 2013 CONSUMER SURVE Y, CONDUCTED BY HARSTAD RESE ARCH, ONLY 3 PERCENT OF RESPONDENTS WHO HAD NEVER HAD A MASSAGE SAID THE Y ASSOCIATED THE WORD MASSAGE WITH ILLICIT SE XUAL SERVICES, WHILE 58 PERCENT ASSOCIATED IT WITH STRONGLY POSITIVE IMAGERY, SUCH AS REL A X ATION, HE ALTH, PAIN RELIEF, AND OTHER THER APEUTIC EFFECTS. 20 massage & bodywork november/december 2013

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