Issue link: https://www.massageandbodyworkdigital.com/i/149404
How I Learned to Love Gift Certificates sales letter November 2, 2013 Give your employees more than a pat on the back—give them a massage! Attention: Business owners, office managers, and HR directors Here's an inexpensive way to reward your employees, show you care, and boost morale. Your employees are the backbone of your business, and I'd like to help you reward them. For a brief time, My Massage is offering incredibly low-cost massage for your employees. Just because massage seems like a luxury gift, doesn't mean it has to cost a lot. For as little as $5 per employee, you can offer them a gift that they'll absolutely love you for. Why are we charging so little when other clinics charge up to 1,000% more for the same service? Because our motto is "Prove your worth first!" We know a significant number of your employees will benefit in such a big way that they'll come back again and again. And we know that once you see the impact this has on your company, you'll be more than willing to pay our full fee the next time around. What's the catch? There is none. You get a great, inexpensive way to reward your people and boost morale, and we get to introduce the benefits of massage to your employees. We all win. We are so confident, we'll even offer you a 100% moneyback satisfaction guarantee. If you are not completely delighted, we'll return every cent you've paid, no questions asked. Please give me a call at 123-4567 for more information, or visit www.mymassagewebsite.com. I know you're busy; if I don't hear back, I'll call to give you all the details. This offer is valid until November 30—it's important to move on this soon. Take care, Mary My Massage www.mymassagewebsite.com P.S. Want to look like a hero to your best customers and get them spreading the word about you? At this low price, why not give them a massage, too? For example, if you want to get lots of new clients in the door and there's a high possibility of repeat sales, you can discount the certificates to sell as many as possible and get lots of people into the buying cycle. If you're quite busy and you just want to increase your transaction value, focus on selling gift certificates at your usual fee. Selling Gift Certificates in Bulk My experience with City Hall came about by accident, but you can make large sales like this happen by design. You can sell associations, corporations, and organizations on the idea of buying gift certificates in bulk. One of the easiest places to start is with local businesses. Almost every business does some form of gift giving, whether for a customer appreciation event or for staff, and gift certificates make it really easy for the business to work with you. Sell half-hour gift certificates and discount the price significantly. Clearly print any conditions that you require on the gift certificate. For example, "For first-time clients only. One certificate per client. Can be upgraded to a one-hour massage for just $30." If you are approaching larger corporations, the process will likely start with a sales letter. At left is an example of a letter that can really help you make that sale. Don't underestimate trusty gift certificates. They are marketing dynamite, and can explode your sales. Make an effort to put as many of these ideas into practice as you can, and aim to sell 300 gift certificates within the year. Eric Brown is a frequent Massage & Bodywork contributor. Learn more about him and his work at www.bodyworkbiz.com. www.abmp.com. See what benefits await you. 97