Massage & Bodywork

September/October 2013

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best practices Business side | Q & art | table lessons | savvy self-care Get Connected, Part 1 Let Technology Improve Your Practice Photo by Barry Gutierrez Photography. By Les Sweeney, NCTM, and Kristin Coverly, RMT Les Sweeney: Kristin, when you teach your ABMP BizFit workshops, what are attendees seeking guidance on? Kristin Coverly: Everything related to successfully marketing their practices. But people are most curious about technology. Even though the "Using Technology to Market Your Practice" portion of the day might induce looks of panic, no one's denying that we need to embrace technology to communicate with current clients and obtain new ones. 28 massage & bodywork september/october 2013 LS: Aha! Just as I suspected. For a million years now, there has been a conventional wisdom in the massage community that massage and bodywork professionals are "low tech, high touch." I think we are engaging in a self-fulfilling prophecy. I certainly hope that all professionals in this field are "high touch"—it would be tough to develop a successful career if you weren't—but I want to challenge the assumption that all therapists are afraid of, or disinterested in using, technology.

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