Massage & Bodywork

September/October 2013

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Page 103 of 140

a relating to managing one's own business. while back, i read an article A lot of the points were simply standard marketing content that i received back in my massage business classes. they were nowhere near the marketing techniques i currently use in my private practice, nor did they follow a philosophy that would lead to a successful practice. it was a collection of old, handme-down thoughts that had no basis in real-world applications. these ideas were not "alive." I asked myself, "If I could give aspiring bodyworkers some real-world knowledge, what would I want them to know?" I began searching my mental database for things I believed when I fi rst started, as well as common issues that massage therapists come to me for guidance on. I entered the world of bodywork and bodywork instruction after unplugging myself from the matrix of the fi nance world. I had an undergraduate degree and MBA in fi nance, and I started my practice thinking I knew it all with regard to running a small business. When my practice started to take a turn for the worse, I quickly realized I wasn't looking at my practice through the right set of lenses. Mentors and massage therapists more experienced than I taught me it was very important to change my perspective and start thinking differently. Rejecting the following five common myths and embracing what I learned helped me succeed. See what benefits await you. 101

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