Issue link: https://www.massageandbodyworkdigital.com/i/1492048
L i s te n to T h e A B M P Po d c a s t a t a b m p.co m /p o d c a s t s o r w h e reve r yo u a cce s s yo u r favo r i te p o d c a s t s 11 ABMP INDUSTRY UPDATE It's difficult to avoid discussions about inflation these days. Everywhere you look, people are talking about rising prices, possible causes, and the potential impact to our wallets. We asked ABMP members some questions about the prices of their typical 60-minute massage or bodywork session—where it is now, how it has changed in the past year, and what their plans are for next year. Inside the Numbers • 15% of respondents charge $110+ for a 60-minute session • 6% of respondents charge less than $60 for a 60-minute session • 28%: The share of respondents who plan to raise their prices in the next year • 55%: The share of respondents who have not raised their prices in the past year but plan to raise them this year Jed Heneberry, director of marketing and member relations, has served in several marketing and communications roles for ABMP, with a focus on surveying stakeholders and analyzing data and trends within the massage profession. He is a Boston-area native whose hobbies include basketball, fly-fishing, and food. ABMP Member Survey: Massage Session Pricing By Jed Heneberry AVERAGE RATE $ 87 The average rate respondents charge for a 60-minute session PRICES ON THE RISE 47% The share of respondents who have raised their prices in the past year (of those, 3 in 10 plan to raise prices again in the next year) 40% NEW CLIENTS WELCOME of respondents would like more clients