Issue link: https://www.massageandbodyworkdigital.com/i/1402696
L i s te n to T h e A B M P Po d c a s t a t a b m p.co m /p o d c a s t s o r w h e reve r yo u a cce s s yo u r favo r i te p o d c a s t s 69 4 Steps to Engage Clients Just getting yourself up and running on IG is great, but the goal of any marketing strategy is to attract clients—so let's talk about four steps to attracting and booking clients using IG. Sign Up If you don't have a business Instagram account, create one so that you can easily link your Facebook or other social media accounts. This will give you the ability to do things like run paid advertising and track statistics in the future. Enable your IG business account by going into "Settings," then "Account." Tap "Switch to Professional Account," select the category that best describes your business, and select "Business." Then, link your IG business account to your Facebook page by following these steps: 1. From your profile page, select "Edit Profile." 2. Under Public Business Information, select "Page." 3. Tap "Create Facebook Page" or "Connect an Existing Page." 4. Choose a Page that you'd like to connect to or select "Create a New Facebook Page." 5. Tap "Done." Post Photos You need followers, and to do that you will need photos. So off you go! Armed with your smartphone, take pictures of you, your team, your happy clients, and your clinic. Feel free to add other nice things that are in alignment with your brand, like some of the retail products you offer. Maybe this week's soundtrack. Remember to post consistently (2–7 times each week). The Insights feature on IG lets you know when your people are online and scrolling and what they are engaging with.. Activate It's time to start using the platform, so go and follow other businesses and people. Post in your clinic that you are on IG and encourage your clients to follow you. (Then you should follow them back too.) Engage and Share Instagram is about community, and it rewards engagement by boosting you in the algorithm. This is not a platform to set and forget, or hope that if you build it, they will come. Follow, like, and comment on posts. Reply to Stories in a genuine and authentic way, and share Stories that shout out businesses or products you love and use—and tag them. Collaborate. Each save, comment, and direct message reply to a Story on your account equals the platform pushing your posts to more eyeballs (called "Reach" in your Insights feature). Your Feed Let's start with some distinction here: There's your feed—this is where the photos or videos you upload will live—and the homepage (the main page you see when you go on IG, where you can see other people's posts). For someone to view your personal feed, they have to either search for your handle (a.k.a. username) or click on your profile from a photo or Story they saw you posted on the homepage. For your feed, put a little more care into what you choose. Carefully curate and thoughtfully pick what images best represent your business so they will look cohesive when someone views them on your profile. Hashtags Hashtags are the main way people will find you when they search Instagram for specific keywords or click on ones they see. These are keywords you add to your captions using the symbol "#." The use of hashtags is how you can be part of a bigger conversation, where you are potentially speaking to anyone who searched for specific hashtags, not just your followers. Note: It's important to "camel case" hashtags for accessibility, meaning no spaces and capitalizing each word. Screen readers won't be able to read it correctly otherwise. Example: #YouGoGirl and #MassageIsTheBest. IG Stories While your feed is mostly pictures and videos about your business, IG Stories is where you can post more personal photos and videos. Through IG Stories, you can show users bits and pieces of your life that reflect how you live the values you share on your feed. When using IG Stories, you can be as creative as you want. You can even use filters as you show people who you are as a business owner. You can also take advantage of the highlight feature in IG Stories and use it as a digital brochure for potential clients. You can include client testimonials or show your audience the different modalities you do to give them a bit more understanding of what you offer and who you are as a practitioner. IG Stories are more fleeting and will disappear after 24 hours. 1 2 3 4