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L i s te n to T h e A B M P Po d c a s t a t a b m m /p o d c a s t s o r w h e reve r yo u a cce s s yo u r favo r i te p o d c a s t s 79 9 MARKET TO YOUR ADVANTAGE The way you market your business can attract your ideal client or the client of your nightmares. Clarity surrounding who you want to work with leaves less room for clients who do not fit your criteria. Have a specialty, and home in on the exact population you want to work with to deter inappropriate clients. Clarity includes images you use in your marketing too. Use pictures of you working in your office on a client who resembles your ideal client. Stock photography is a gross misinterpretation of what massage therapy truly is. Veer away from images of perfect-looking therapists. If you use images like this, it will attract clients who are not necessarily looking for the therapeutic benefits of massage. 10 TRUST YOUR GUT I know, you hear it all the time, but it's true. Your intuition is your best protector. If something seems off, it probably is. Get out of the situation safely. The best way to protect yourself and your practice from dangerous people is to avoid them altogether. If your gut instinct says something is off with a prospective client, do not schedule them. No amount of money is worth your safety. Joyce Gauthier, LMT, is the creator and founder of Respect Massage, a campaign to protect massage therapists from sexual solicitations. Join the Respect Massage movement by visiting

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