Massage & Bodywork

JULY | AUGUST 2021

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Q&A What is Elements Massage's philosophy toward the self- care and wellness of its massage therapists? Since its inception, the intention of the Elements Massage ® brand boiled down to one sentence: "Taking the best care of massage therapists so they can take the best care of clients." Wellness also includes maintaining a continual focus on the emotional and mental well-being of massage therapists. The concept of psychological safety (the belief that you will not be punished or humiliated for speaking up with ideas, questions, concerns, or mistakes) is paramount for overall well-being and is alive and well in the studios. That intention is always front of mind, as we understand the importance of career longevity in a profession where research from the Entry Level Analysis Project (ELAP) estimates 40 percent of massage therapists leave the profession within the fi rst two years of practice. What benefi ts does a massage therapist get from working at an Elements Massage studio? The Elements Massage brand is focused solely on one thing: providing therapeutic massage and bodywork. From a day-to-day perspective, this singular focus allows massage therapists to focus on doing what they love, without having to sell required retail products to meet a monthly quota or recommend facials and other skin care services. In addition, studio owners do not employ a cookie-cutter approach to massage therapy services; the focus is on taking care of the sponsored by specifi c needs of the client. This includes being able to address certain areas of the body that other systems may prohibit, such as the gluteal and pectoral muscles, all with client informed consent. In terms of employment benefi ts, some of the perks individual studio owners may provide include health insurance benefi ts, sick days, paid vacation, free monthly massage, and a fl exible schedule to meet their massage therapists' personal and professional needs. How does the Elements Massage brand show appreciation for massage therapists? The Elements Massage brand understands appreciation of the studios' massage therapists is one of the most important aspects of a happy, healthy studio team. This year, we will be expanding our show of appreciation through a "Summer Celebration" where massage therapists will be automatically entered to win cash and prizes totaling nearly $25,000, including Apple AirPods ® , HyperVolt ® massage devices, and $500 gift certifi cates. To top it off, a grand prize of $10,000 in cash will be given away the week of September 3 to any eligible studio employee hired on or before June 30, 2021. Appreciation is alive and well within the Elements Massage franchise system! What is on the horizon for the Elements Massage brand in the coming years? As always, the brand will help studio owners continue to focus on the paramount concepts of safety and trust for their team members and all the clients they touch in the 250 studios across the country. This includes a focus on the highest level of personalized, therapeutic massage to promote the brand's mission of "improving the lives of everyone we touch." I can also share something very exciting on the horizon as well. Over the next year, Elements Massage studios will continue to be the "Employer of Choice" in the massage industry, with the brand unveiling a system-wide career advancement and development program unlike any program currently in the industry. It is an innovative game changer! This will include increased fi nancial compensation, increased leadership responsibilities, cutting-edge continuing education, and the ability to develop a unique, lifelong career path within the Elements Massage system. We want Elements Massage studios to attract the best talent in the industry and help keep them happy for years to come! EDUCATION SPOTLIGHT SPECIAL ADVERTISING SECTION Chief Wellness Offi cer Eric Stephenson Each Elements Massage® studio is independently owned and operated. Elements Therapeutic Massage, LLC ("ETM") is not involved in, and is not responsible for, employment and personnel matters and decisions made by any Elements Massage® franchise owner. Benefi ts vary by independently owned and operated Elements Massage® studios. Elements Massage® is a registered trademark owned by ETM. AirPods® is a registered trademark owned by Apple, Inc. Hypervolt® is a registered trademark owned by Hyper Ice, Inc.

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