Massage & Bodywork

MARCH | APRIL 2021

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Objective To own a multidisciplinary clinic with other practitioners and provide space for continuing education and community education classes. Mission Statement We seek to serve our community by offering holistic personal wellness services and education. Keys to Success We offer massage therapy, esthetics, Rolfi ng, personal training, and nutritional counseling under one roof. Our massage therapists are board certifi ed. Our Rolfer is a graduate of the Rolf Institute and has practiced for 25 years. Our personal trainer has worked with an NFL team for the past 20 years. Nutritional counseling is by a registered nutritionist. Our esthetician is a recent graduate of the Skin Institute. Additionally, we have a collective large network of other practitioners of many disciplines for giving and receiving mutual referrals. Company Highlights We are located downtown at 100 Main Street, next to the municipal parking lot. We offer a 20 percent discount to fi rst responders and active-duty and retired military. We host a variety of community education classes, including yoga and tai chi, as well as continuing education classes for massage therapists. Our classroom is also available as a rental to the community. Owner Biography Jane Doe has been a licensed massage therapist for 15 years. She is a graduate of UNC- Chapel Hill and Healing Hands School of Massage. Prior to opening her own business, she was the spa director at Henderson Resort and Spa for more than a decade. Market Analysis A day spa that offers massage and esthetics is 15 miles away. Three sole practitioners of massage are within a 10-mile radius. The closest Rolfer is more than 50 miles away. A beauty salon with an esthetician on staff is seven miles away in the Galleria. There is a personal trainer employed at Fitness Plus and another at Life Changes, both approximately 10 miles away. The only other nutritional counselor in town is on staff at the hospital. There are yoga classes at the Episcopal Church on Saturdays and the Community College on Wednesdays. Marketing Strategy Plan Grand opening with the chamber of commerce, full-page ad in local digital and print newspaper announcing the open house to meet and greet staff. Professionally built website with online scheduling and social media pages. Boosted Facebook posts. Radio interview on WCAB to air several times daily during opening week and regularly scheduled thereafter. Ask every client where they heard about us and track. The goal is that 85 percent of clients are word-of-mouth customers by the end of the fi rst year. SAMPLE BUSINESS PLAN

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