Issue link: https://www.massageandbodyworkdigital.com/i/1256819
N e w ! A B M P P o c k e t P a t h o l o g y a t w w w. a b m p . c o m / a b m p - p o c k e t - p a t h o l o g y - a p p . 77 N e w ! A B M P P o c k e t P a t h o l o g y a t w w w. a b m p . c o m / a b m p - p o c k e t - p a t h o l o g y - a p p . 77 Are you an experienced copywriter or pay-per-click expert? Do you have a strong background in marketing and sales? Many therapists are extremely competent clinical practitioners but are not so great at expressing their ideas through the written word. If you can help them with their marketing, you could be hired to bring in clients for their practice. Are you handy with a sewing machine or a jigsaw, or do you excel at interior design? As you know, therapists will probably be required to wear protective clothing and retrofit their practices. Not everyone has the ability to envision how their new treatment room, front desk, or reception area may look or function. If you have the skills to look at photographs of an office space and suggest design ideas—or have material manufactured to complete the plexiglass desk shield, design plastic chair covers, or oversee adding required space between therapy tables—you could command a very nice income for your skills, knowledge, and expertise. How are your managerial, speaking, and writing skills? With new changes from COVID-19, small practices will need to update their operation manuals and employee handbooks. You can also submit articles to professional publications (like Massage & Bodywork), local and national media outlets, or be a guest contributor for blog posts and podcasts. Do you think it could be fun to organize your own event? Now is your chance to gather a group of continuing education educators or private practice owners and create your own online educational summit or entertainment production. You can charge a fee to attend or allow people to register for free, and then sell the recordings to bring in revenue as the producer of these events. Are you great with numbers? Data analysis and accounting principles are scary, if not completely lost on many providers; however, bookkeeping, tax paying, and keeping on top of business stats still need an owner's focus. If you have a head for numbers, experience in tax preparation, or know how to analyze profit-and-loss statements or flow charts, there are many practitioners looking for you. To begin, I suggest you choose one revenue stream that best fits your current skill set—and there's no reason to go back to school or get additional training. Now might just be the time to go back and revisit any past career you've had and dust off those skills. Even when COVID-19 is just a small dot in the rearview mirror, I encourage you to see how valuable it can be to continue incorporating additional revenue streams. We never know when some other negative event may interrupt our practice (like an injury, surgery, natural disaster, or another virus), and we are once again required to shelter in place. Or, your business plan may change due to a positive occurrence, like your desire to live a "laptop lifestyle" traveling the world, living in other areas, or a life change, such as the birth of a baby. I trust you now see the value in diversification so you can be more adaptable to any and all situations, both positive and negative. It's smart not to have all our eggs in one basket, should the basket break. I'm extremely proud of those of you who already have multiple revenue streams in place, and I encourage the rest of you to start considering how to add at least one additional service, based on your skills and professional preferences. Irene Diamond is the developer of Active Modulation Therapy and Active Muscle Massage—The Diamond Method. Diamond is a business consultant, a continuing education instructor, a Massage Therapy Hall of Fame inductee, and practices as a pain relief specialist in her San Francisco Wellness Center. Diamond is working on her first book, Building a Profitable Precise Private Practice, due in October 2020. For more information on how to structure virtual visits, join Irene Diamond's free Facebook group at www.facebook.com/groups/ preciseprivatepracticesuccess. To download a training for teaching "12 Additional Revenue Streams," go to www.irenediamond.com/12-revenue-streams.