14%
want a more
comfortable environment
Tip: Creating a professional
setting is critical. Become the client.
8%
want to benefit
more from sessions
Tip: Explain that the benefits of massage
are cumulative and how establishing a regular
bodywork regimen as preventive care can help
manage their overall health. And, of course,
ask clients to rebook their appointments!
Experience a massage in your own
space to get a sense of what your
clients see, hear, smell, and feel.
Some Final Thoughts
Clients also reported they want better
communication and therapists who are flexible
in their scheduling, who are confident but not
all-knowing, and who display state licensure or
certification (don't you feel more confident when
your physician displays her credentials?).
Statistics courtesy of Harstad Strategic Research, January 2013.
www.abmp.com. See what benefits await you. 71
