Issue link: https://www.massageandbodyworkdigital.com/i/121374
visit abmp.com KC: Unfortunately, I'm going to guess the frequency decreased. "58% of people have had bodywork in the past or are open to receiving it in the future." Market Create a marketing plan for retaining existing clients just like you have one (hopefully) for obtaining new clients. LS: Frequency declined How can you connect slightly, from a median number with your clients between of three visits a year in 2010 sessions, show them you to two a year in 2012. appreciate their business, and remind them of the KC: As disappointing as that Kristin Coverly, importance of massage and statistic is, it's a great reminder bodywork? Brainstorm ways of something all therapists can ABMP BizFit expert that are a fit for you and your work on—getting clients to clients: newsletters, birthday discounts come back more often. How do we do that? We need to focus or upgrades, a Facebook page, etc. on increasing the frequency of our current clients' visits just as much as we focus on getting new clients. Here's how: LS: Good stuff. What's interesting is that in addition to the 16 percent Ask of adults who received massage in The absolute best way to get clients to rebook is asking 2012, another 21 percent have received them to—immediately following their session when they're massage in the past, just not last year. smack-dab in the midst of the glow of everything massage And further, of those who have never and bodywork does for them. This seems really simple and received a massage, one-third stated straightforward, but time after time therapists tell us they're they were either "very" or "fairly" open not doing it. Why? They're nervous and need to work on to receiving a massage. That equates building their confidence in this area. My suggestions: to another 21 percent of all adults. • Practice language that feels comfortable to you so you're able to say everything you want in the moment, even if you're nervous. • Gain strength from the fact that your clients probably want you to ask them to rebook. • Remember that the success of your practice depends on you stepping up and being a proactive business owner. • Get a next step on the books. If your client isn't willing to commit to a new date, pin down a time frame and method for you to follow up. Would it be better for you to text or email your upcoming openings? Can you call in two weeks? Educate People need to know why they should receive another session within a certain amount of time. What are the benefits of frequent and consistent massage? How will it help their particular needs? Any time we're asking people to spend money, we need to give them solid and compelling information to make that decision easier. KC: Let's combine those percentages and say that 58 percent of people have had bodywork in the past or are open to receiving it in the future. LS: You got it! Which means, sadly, that 42 percent aren't interested in massage. KC: Sure, that's frustrating, but it doesn't mean we can't shift some of that 42 percent with education and smart marketing. There's also a lot we can focus on with the 58 percent who are either massage consumers already or are willing to be. www.abmp.com. See what benefits await you. 27