The Ideal Massage Session
What clients
really want
By Darren Buford
ABMP recently conducted its National Consumer Survey and asked massage clients how their last session could have
been better. We found the results enlightening and useful! Here are some ways for you to address their feedback.
24%
want longer sessions
Tip: Be sure to offer your clients
the ability to extend sessions beyond
19%
want more (or less) intensity
60 minutes (and come up with an
Tip: Communicate carefully and frequently
enticing pricing option to do so!). If your
with clients to find out what kind
clients only have time for a traditional
of pressure they like (and don't
60-minute massage, be sure to
complete the intake and get
to the actual massage as
like). Checking in before, during,
and after sessions can help
keep you on target
soon as professionally
with each client's wishes.
possible (i.e., limit
the chitchat).
Darren Buford is the publications manager for ABMP. He can be reached
via email at darren@abmp.com, or follow him on Twitter @darrenbuford.
70
massage & bodywork
may/june 2013
