Issue link: https://www.massageandbodyworkdigital.com/i/1191154
Ta k e 5 a n d t r y A B M P F i v e - M i n u t e M u s c l e s a t w w w. a b m p . c o m / f i v e - m i n u t e - m u s c l e s . 77 Ta k e 5 a n d t r y A B M P F i v e - M i n u t e M u s c l e s a t w w w. a b m p . c o m / f i v e - m i n u t e - m u s c l e s . 77 JUNE Reward Your Cheerleaders Consider how you can reward clients who refer new clients. Brainstorm ways you can upgrade a treatment without discounting. After all, you already have a client who is happy to pay your regular fee and tell the world about you. There is no need to take a pay cut. Here are a couple of ideas: • If you do hot stone massage or aromatherapy, it's easy to add a mini-stone or scent experience to a regular massage. • A referral reward can be as simple as an extra 10 minutes added to the next treatment. To build a successful referral campaign: • Tell clients about your new referral rewards program via email, on social media, and/or office signage. • Track referral program results in a spreadsheet or paper file, and reward your referrers accordingly! Remember, a handwritten thank-you note is a nice touch too. JULY Get Smart Learning something new is a great way to inject some excitement into your massage business! Take an online class or watch some technique videos that are relevant to your specialty. (We love www.rebelmassage.com and www.massagesloth.com.) Share your excitement with your clients in the following ways: • Tell your clients what you learned in an email campaign and/or social media post. • Share pictures and short videos of you watching the training and practicing on a friend. • Write a blog post or record a video about why you love this new technique and why you think clients will love it too. AUGUST Share the Knowledge A resource page on a website can be a rich and useful source of information for clients. A great research page is detailed and contains a variety of media (text, embedded videos, pictures, and links to other resources). Your resource page might help clients learn more about a particular health issue, offer resources that pertain to that issue, and may share how massage can help or support a person dealing with that issue. For example, if you serve clients with cancer, you may have a whole page about chemotherapy- related peripheral neuropathy. You could: • Explain what it is and what it feels like. • Provide links to resources and organizations supporting people with neuropathy. • Talk about what precautions you take when working on clients with the issue. • Demonstrate self-care techniques to provide relief. • Offer links to other trusted local practitioners who also treat neuropathy. Resource pages are great for improving your SEO and helping potential clients get to know you and your style better. Create a resource page for your website, focusing on one particular health issue you treat. Share that page via email and social media posts.