Massage & Bodywork

JANUARY | FEBRUARY 2020

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NEWS NOTES compiled by Brandon Twyford Editor, Online and Digital Strategy | brandon@abmp.com ANN BLAIR KENNEDY, LMT, PHD, RECEIVES THE PERFORMANCE HEALTH/ MASSAGE THERAPY FOUNDATION 2019 HUMANITARIAN AWARD Dr. Ann Blair Kennedy was awarded the 2019 Performance Health/Massage Therapy Foundation Humanitarian Award for her efforts in promoting equality, diversity, and inclusion. "It was an extraordinary honor to present Ann Blair with the 2019 Humanitarian award," says Craig Hall, director of sales and education for Performance Health. "In addition to Ann Blair's career achievements, she makes our world a better place through her volunteer work with students and championing equality, diversity, and inclusion." Kennedy is clinical assistant professor in the division of Behavioral, Social, and Population Health Sciences at the University of South Carolina School of Medicine Greenville (UofSC SOM Greenville) in the department of Biomedical Sciences. Kennedy serves on the Greenville Technical College Massage Therapy Program's Advisory Board and works with Prisma Health volunteering on committees that involve women in medicine and science, as well as the LGBTQ+ Alliance (a committee working to improve experiences of LGBTQ+ patients and team members). She is a faculty mentor for the Student Advocates for Diversity, Inclusion, and Equity (SADIE) at UofSC SOM Greenville. SADIE is committed to advancing the integration of diversity and inclusion within the medical school's curriculum, supporting those student organizations with an emphasis on diversity, and fostering an environment for meaningful discussions centered on diversity and inclusion. MASSAGE ENVY APPOINTS BETH STILLER AS CHIEF EXECUTIVE OFFICER Massage Envy announced that its board of directors has promoted Beth Stiller, most recently Massage Envy's chief commercial offi cer, to chief executive offi cer, effective immediately. Stiller joined Massage Envy in 2016 and has more than 20 years of global and domestic experience in retail, branding, merchandising, and management. She succeeds Joe Magnacca, who has resigned. "With more than two decades of global and domestic experience in retail, branding, merchandising and management, Beth has a deep understanding of the brand, the business, and the opportunities ahead," says Patti Larchet, executive chair of Massage Envy's board. Prior to joining Massage Envy, Stiller spent six years at Walgreens and Duane Reade, where she led product development, brand management, and sourcing activities for a $4.7 billion multi-brand portfolio. SOOTHE ROLLS OUT CBD MASSAGE IN SOUTHERN CALIFORNIA On-demand massage service Soothe launched CBD massage as a menu option for Southern California customers on November 15, 2019. Areas where CBD massage are offered include Los Angeles, Orange County, Inland Empire, Palm Springs, and San Diego. "Soothe is excited to be able to bring CBD massage directly to your home," says Jeff Bishop, VP of Operations at Soothe. "Our luxurious CBD massages combine a unique variety of massage techniques, supplemented with the topical use of high- quality, FDA-compliant CBD products." The hemp-based, topical cannabidiol (CBD) lotions and oils used by Soothe therapists contain less than 0.3% tetrahydrocannabinol (THC)—which is within federal limits— and are therefore nonpsychoactive. Bishop adds, "While CBD massages are currently only offered in Southern California, Soothe has plans to expand to other regions soon." Ta k e 5 a n d t r y A B M P F i v e - M i n u t e M u s c l e s a t w w w. a b m p . c o m / f i v e - m i n u t e - m u s c l e s . 17

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