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Spreading the Word 95% of those who received a massage in 2018 are likely to recommend massage to a friend or family member. What does this mean? Your satisfied clients are your best marketing tool. • Do you have a referral program? Have you shared it with your clients? • Do you pass out business cards for clients to share? • Do you promote your gift certificates in a robust enough way? 47% of US women have had a massage 58% of women with a bachelor's degree have had a massage 70% of women with a postgraduate degree have had a massage 72% of women with a household income more than $75,000 have had a massage Associated Bodywork & Massage Professionals 2018 National Massage Consumer Survey, conducted by Harstad Strategic Research, Inc.

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