Massage & Bodywork

MAY | JUNE 2019

Issue link: http://www.massageandbodyworkdigital.com/i/1102144

Contents of this Issue

Navigation

Page 66 of 118

64 m a s s a g e & b o d y w o r k m a y / j u n e 2 0 1 9 ABMP NATIONAL MASSAGE CONSUMER SURVEY ABMP conducted its eighth national survey of American adults in January to gauge use and attitudes about massage. Harstad Strategic Research, a leading public survey fi rm, conducted the survey on ABMP's behalf. Harstad Strategic Research, a leading public survey fi rm, conducted the survey on ABMP's behalf. American adults who have had a massage at some point in their lives American adults who received a massage in 2018 Households reporting at least one member receiving a massage in 2018 of consumers who have never had a massage are "very open" or "fairly open" to getting a massage in the future (consistent with data from 2016) 40% 18% 25% 25% 60% of prior massage consumers are "very open" or "fairly open" to getting a massage in the future

Articles in this issue

Archives of this issue

view archives of Massage & Bodywork - MAY | JUNE 2019