O
is for OSTRICH
Some business owners choose to stick their
head in the sand when it comes to facing
facts. They'd rather look the other way than
at their bank balance. Or stay so busy in
the day-to-day workings of their practice
they don't take time to pop their head up,
evaluate how things are going, and look
forward to plan strategies for their future.
You have to take a good hard look at the
facts so you can make smart choices for the
future of your practice. This means tracking
data, like number of sessions, busiest and
slowest days and times, changes in income
and expenses compared to the same time
period last year, etc. The more you know
about how your practice is functioning
as a business, the better equipped you are
to make informed decisions about how
to move forward successfully. Or, as I
like to say, "Know so you can grow."
Yo u r M & B i s w o r t h 2 C E s ! G o t o w w w. a b m p . c o m / c e t o l e a r n m o r e . 87
